September 24, 2025 — Nanjing, China — On September 19, 2025, Nanjing BEWE Int’L Trading Co.,Ltd, a leading innovator and provider of sports equipment in China, in partnership with the Jiangsu Pickleball Association, successfully hosted an engaging and energetic community event titled “Vibrant Pickleball, Happy Start” at Nanjing No. 8 High School. The event marked a significant step forward in promoting the sport of pickleball across Nanjing and the broader Jiangsu Province.
Organized to introduce the dynamic and rapidly growing sport of pickleball to local students and educators, the event saw enthusiastic participation from both teachers and students at Nanjing No. 8 High School. With the full support of Nanjing BEWE, participants were given the unique opportunity to try out the sport using high-quality pickleball paddles and balls provided by the company. These equipment offerings not only ensured a professional-level introduction to the game but also highlighted BEWE’s commitment to fostering grassroots sports development through innovative and accessible products.
The “Vibrant Pickleball, Happy Start” event was designed not just as an introductory session, but as a platform to ignite interest and passion for pickleball among youth, who represent the future of sports in China. Throughout the day, students learned the fundamentals of the game, practiced basic skills, and engaged in friendly matches under the guidance of experienced coaches affiliated with the Jiangsu Pickleball Association. The atmosphere was lively and positive, with laughter and excitement echoing across the school’s sports facilities.
A spokesperson from Nanjing BEWE expressed enthusiasm about the collaboration and the event’s impact:
*“We are thrilled to partner with the Jiangsu Pickleball Association in bringing pickleball to the vibrant community of Nanjing No. 8 High School. As a company dedicated to advancing sports innovation and accessibility, BEWE is proud to provide the equipment and support that help introduce new generations to this exciting sport. Our goal is to not only promote pickleball as a fun and healthy activity but also to contribute to its long-term growth across Nanjing and Jiangsu Province.”*
The successful execution of the event underscores Nanjing BEWE’s leading role in the Chinese sports equipment industry, particularly in the emerging field of pickleball. By actively engaging with educational institutions and sports associations, BEWE continues to demonstrate its mission to “inspire active lifestyles through quality sports solutions.”
The Jiangsu Pickleball Association also lauded the initiative, emphasizing the importance of partnerships with private sector leaders like BEWE in expanding the reach and accessibility of the sport. “Collaborations like this are vital for the growth of pickleball in China. With BEWE’s support, we’re able to bring high-quality gear and professional guidance to schools, helping students discover a sport that’s not only fun but also great for physical and mental well-being,” said a representative from the association.
As pickleball gains momentum globally and within China, initiatives like the “Vibrant Pickleball, Happy Start” event serve as key drivers in establishing the sport’s presence at the community level. Nanjing BEWE’s active involvement highlights its strategic focus on nurturing future talent, supporting sports education, and building a stronger sporting culture in China.
With the success of this event, Nanjing BEWE has reaffirmed its position as a driving force in the promotion of emerging sports in China, paving the way for more collaborative efforts in the near future.
**About Nanjing BEWE Co., Ltd.:**
Nanjing BEWE is a forward-thinking sports equipment company based in Nanjing, China, specializing in the research, development, and distribution of innovative sports gear. Committed to promoting healthy lifestyles and supporting sports education, BEWE focuses on providing high-quality, accessible products that cater to athletes and enthusiasts of all levels. With a growing presence in the domestic market and a vision for international expansion, BEWE continues to play a pivotal role in shaping the future of sports in China.
Post time: Sep-24-2025