As pickleball continues its remarkable expansion across China, Nanjing Bewe International Trading Co., Ltd., a leading manufacturer of high-performance padel rackets and pickleball paddles, has formally applied to join multiple regional pickleball associations in its home city where the sport is flourishing.
Supporting Pickleball’s Grassroots Development
The establishment of district-level pickleball associations and the successful organization of numerous local tournaments demonstrate the sport’s growing popularity in China. “We’ve witnessed pickleball’s exciting evolution from a niche activity to a mainstream sport in our city,” said Derf Cao, General Manager at Bewe International. “Our applications to join these vibrant associations reflect our commitment to being at the heart of this sporting revolution.”
Strategic Partnerships for Sport Advancement
By seeking membership in multiple local associations, Bewe International aims to:
Collaborate on community pickleball programs
Support upcoming tournaments with equipment sponsorship
Share technical expertise on paddle development
Participate in coaching certification initiatives
The company has already observed positive engagement with several associations during the application process and anticipates formal approvals soon.
Engineered for China’s Pickleball Enthusiasts
Bewe International’s pickleball paddle series combines innovative materials science with player-focused design:
• Tournament-grade paddles for competitive players
• Recreational models with enhanced durability
• Junior series to cultivate young talent
• Custom team editions for local clubs
Future Commitment to the Sport
“Joining these associations is just the beginning,” added Derf Cao. “We’re preparing comprehensive support programs including demo days, player clinics, and equipment grants to help grow pickleball at all levels.”
The company plans to sponsor more tournaments in the future
About Nanjing Bewe International Trading Co., Ltd.
Established in 1980, Bewe International specializes in manufacturing premium racquet sports equipment.With ISO-certified production facilities and an R&D team including former professional players, the company has emerged as a quality leader in the pickleball equipment sector.
Post time: Jul-08-2025