Nanjing, China – October 10, 2025 – Bewe Sports, a leading innovator and manufacturer in the sporting goods industry, marked a significant milestone today with the successful visit of the procurement and product development team from Macron’s Tianjin, China office. Macron, the renowned Italian sportswear and equipment brand celebrated for its deep roots in European team sports, is making a strategic foray into the rapidly growing padel market. The two-day visit, focused on a comprehensive review of Bewe Sports’ new line of padel rackets, concluded with the official confirmation of a substantial bulk production order, signaling the start of a powerful new partnership.
The delegation from Macron was received with great enthusiasm by the entire Bewe Sports team. The visit was meticulously planned to provide a transparent and in-depth look into Bewe Sports’ operational excellence, from initial design conception to final manufacturing. The agenda combined detailed technical presentations, an extensive factory tour, and a critical on-court product testing session.
A Meeting of Minds and Manufacturing Prowess
The event commenced with a welcome ceremony led by Mr.Cao, General Manager of Bewe Sports, who expressed his honor in hosting the esteemed guests. “We are thrilled to welcome Macron to our facility. This visit is more than a simple sample review; it is a convergence of two brands that share a profound commitment to quality, performance, and the spirit of sport,” stated Mr. Cao. “We believe that Macron’s iconic heritage in professional sports and our manufacturing expertise in racket sports is a recipe for unparalleled success in the global padel arena.”
The Macron team was then given an all-access tour of the Bewe Sports production facility. The tour highlighted the company’s advanced manufacturing processes, including the automated cutting of carbon fiber fabrics, the precision of the molding and pressing systems under high temperature and pressure, and the meticulous hand-finishing and quality assurance protocols. The visitors showed keen interest in Bewe Sports’ proprietary technologies, such as the “Stability-Frame” construction for enhanced sweet spot and the “Dual-Density EVA Core” system, which allows for precise customization of the racket’s balance between power and control.
The Crucible of Performance: On-Court Testing and Rave Reviews
The central and most anticipated segment of the visit was the hands-on product evaluation held at Bewe Sports’ dedicated indoor padel court. The Macron team, comprising seasoned padel players and product experts, rigorously tested a range of sample rackets designed for various playstyles—from power-oriented “Killer Smash” models to defensive “Wall” series designed for ultimate control.
The feedback was immediate and resoundingly positive. The delegates praised the rackets for their exceptional feel, minimal vibration, and impressive power transfer. “We have been searching for a manufacturing partner that can translate our design vision into a high-performance product that meets the demanding standards of the European padel community,” commented Mr.Fu, Head of Global Sourcing for Macron. “The samples presented by Bewe Sports have exceeded our expectations. The build quality is exceptional, and the performance characteristics—especially the balance and comfort on off-center hits—are precisely what we were looking for. They have demonstrated a deep understanding of the biomechanics of padel.”
Sealing the Deal: A Confirmed Path to Market
The positive reception of the samples paved the way for conclusive business meetings. The detailed discussions covered production timelines, quality control standards, logistics, and volume scaling. The mutual confidence established during the visit culminated in the formal signing of an agreement, confirming the first major bulk production order. This initial order, comprising tens of thousands of units across multiple SKUs, is scheduled for manufacturing and delivery in the first quarter of 2026.
“This agreement is a testament to the hard work and dedication of our R&D and engineering teams,” said Ms.Sun, Director of International Sales at Bewe Sports. “Securing a partnership with a brand of Macron’s caliber is a powerful endorsement of our capabilities. We are fully committed to ensuring a flawless production run and timely delivery to support Macron’s successful market launch.”
A Shared Vision for the Future of Padel
This partnership represents a strategic leap for both companies. For Macron, it leverages Bewe Sports’ specialized manufacturing prowess to accelerate and solidify its entry into the padel equipment sector. For Bewe Sports, it represents a significant expansion of its European client portfolio and reinforces its position as a trusted OEM/ODM partner for world-renowned brands.
“Today is not just about an order; it is about laying the foundation for a long-term strategic alliance,” concluded Mr. Cao from Bewe Sports. “We are excited to embark on this journey with Macron. Together, we are poised to deliver exceptional products that will captivate players and fuel the growth of padel worldwide. This is only the first chapter in what we are confident will be a long and successful story.”
With the production plans now set in motion, Bewe Sports looks to the future with renewed vigor, ready to deliver on its promise of quality and innovation to a global audience, hand-in-hand with Macron.
About Bewe Sports:
Bewe Sports is a premier Chinese manufacturer of high-performance sports equipment, specializing in tennis, padel, and pickleball rackets. With a modern facility equipped with advanced automation and a seasoned team of engineers and craftsmen, Bewe Sports is dedicated to pushing the boundaries of technology and design. The company partners with brands across the globe, offering comprehensive ODM and OEM services to bring world-class sporting goods to market.
About Macron:
Macron is an Italian multinational company that designs, manufactures, and distributes technical sportswear, footwear, and equipment. Founded in 1971, Macron is a recognized leader in team sports, serving as the official kit supplier to numerous professional football, rugby, and volleyball clubs across Europe. The brand is renowned for its quality, innovation, and deep connection to the teams and communities it serves.
Post time: Oct-24-2025